Studio Panama Red
Vol. 01 · Positioning Sprint— for the position you should claim

Without a brand, every startup is a commodity in waiting.

Other AI tools generate positioning. This one investigates your market first — competitors, audience pain, the tension your category pretends isn't there — then builds the position you should claim from what it found.

For founders walking into the next investor meeting saying something nobody in their category has said.

Book a demo
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What Happens

What the sprint actually does.

05 stages
~10 minutes
01 / 05STAGE

Three-layer research

Before you say a word, the sprint reads your market. Who's competing and what they actually claim. Patterns from completely different industries facing your same tension. What your buyer is really resolving when they choose — not what they say in surveys.

02 / 05STAGE

Competitive diagnostic

Your competitors mapped by archetype, promise, and position on a 2×2 battlefield. Not their marketing — their real materials. Where the category clusters. Where nobody's standing.

03 / 05STAGE

The tension nobody named

Every category has a structural contradiction it pretends isn't there. The sprint finds it. That's where the interesting positioning lives — not in the empty quadrant, in the tension.

04 / 05STAGE

A position that costs you something

Positioning sentence, archetype, message pillars, manifesto. All built from the diagnostic. If you can claim it without giving anything up, it's not a position.

05 / 05STAGE

28 slides in your inbox

Full strategy deck, delivered as an interactive file. Navigate it, toggle language, send it to your team. Not a PDF that sits in a folder.

The Founder

Twenty years inside the positioning decisions of Nike, Guinness, Dove, White Claw, Disney.

Not advising from the outside. Doing the work. Now I work with founders. The product is always sharp. The positioning doesn't exist. Nobody builds strategy for their stage — the budget isn't there, the bandwidth isn't there. So they compete on features until the category swallows them.

I built this sprint to fix that. Ten minutes, one conversation, and you see what your market has been hiding from you.

Thiago Bersou, Founder, Panama Red

Who It's For

You know your product is good, you just can't explain why anyone should care.

  1. 01Founders who know their product is good but can't explain why anyone should care.
  2. 02Who lose deals to weaker competitors because the other pitch had a clearer story.
  3. 03Whose pitch deck still opens with the problem slide everyone else uses.
  4. 04Who want to walk into the next investor meeting and say something nobody in their category has said.
  5. 05Who'll argue with it instead of nodding — then use what survives to rewrite everything from the homepage to the hiring post.

Point it at your brand.

Book a demo

You talk. It listens. Then it shows you what your category can't see about itself.